She saw how a piece of rubber that had got caught in the nozzle was gently resonating in the air flow. She also felt a soft stimulation to her fingertips as she tried to remove the rubber.
At the time Joanne, from Utah, had not had sex for 15 years following her divorce.
She said: "In my attempts to alleviate frustration, I began to think what I could do. I noticed how the rubber moved in the top of the vacuum.
"After several hours, I came up with the prototype. The first time I tried it I reached an orgasm within 10 seconds.
"That was when I knew I was on to something that could potentially bring pleasure to all women."
Update: As of today the 27th March 2008 - This billboard was taken down because some uptight so and so's dont have a sense of humour and were offended by this billboard.
I mean these people should unpucker and enjoy life, not everything out there is put up with the purpose to offend Maori people.
90% of the Maori people questioned about this thought that this billboard was great and they agree that the uptight old farts should pull finger and learn how to smile!!!
This is yet another case of Political Correctness going too far.
From TV 3 News
The Maori Language Commission has objected to a billboard at Auckland's Parnell Rise, claiming it is highly offensive in its use of the Maori language.
The billboard advertises Ace Rental Cars, who say it was meant to be a bit of harmless fun.
But Huhana Rokx from the Maori Language Commission says: “The presence of the billboard actually demeans me as a member of the Maori race. It demeans the Maori race, it demeans the Maori language. And I believe overall, New Zealand is demeaned as a result of this action.”
The billboard went up three weeks ago and according to the rental company it hadn't attracted complaints until today.
No one from Ace Rental Cars was available from comment today. But in a statement they apologised for any offence the billboard caused. The company says the ad was aimed at the New Zealand national identity rather than any one ethnic group. It is an explanation supported by the advertising company which came up with the wording of the billboard.
Mojo Advertising says: “It wasn't supposed to offend anyone. It was made up by a recently arrived Englishman who had had a bit of a giggle learning all the New Zealand place names. He intended it to appeal to tourists.”
But Rokx says: “If they were aware and made aware of what was actually happening through the advertising I think they would be highly insulted themselves. Our tourists that come here look for authenticity.”
And for those eager to decide on the merits of the billboard themselves, it is too late. Ace Rentals had the billboard removed an hour ago.
(Or you could look at the Pic above that was taken shortly before this billboard was removed)