Did You Know....? - Shelf Lives
The worlds most famous perfume was created in 1921 by Frenchman Ernest Beaux who submitted various samples to fashion queen Gabrielle "Coco" Chanel. She chose the fifth sample and so promptly named it No. 5. That had always been her lucky number anyway and, taking no chances, she launched the new perfume on the fifth day of the fifth month (May).
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