Great Business Insight
"A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make."--Response to Debbi Fields' idea of starting Mrs. Fields' Cookies.
"We don't like their sound, and guitar music is on the way out." --Decca Recording Co. rejecting the Beatles, 1962.
"The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible."--A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)
"We don't like their sound, and guitar music is on the way out." --Decca Recording Co. rejecting the Beatles, 1962.
"The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible."--A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)
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